The Direct Care Workforce Study: Untapped Opportunities to Recruit & Retain + PHA Legislative Updates

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This is a PHA Members-Only webinar.

Join PHA and Maggie Keen, VP at MissionCare, on Friday, February 3 at 11:00 a.m. for a webinar on findings from The Direct Care Workforce Study: Untapped Opportunities to Recruit & Retain and an update on PHA’s legislative and regulatory priorities for 2023.

Amid a national shortage of direct care workers, too few people are entering the profession, workers are leaving in droves, and companies are plagued with high turnover.

In partnership with NAHC, MissionCare Collective conducted a study, analyzing 67k+ Caregivers, Home Health Aides, and Certified Nursing Assistants to better understand the psyche of the people behind care delivery in America out of a desire to transform our industry.

The session will include the following:

• Study highlights, including demographics, religion, hobbies, income, and lifestyle
• The 7 key personas of a direct care worker
• Sourcing strategies to attract each of the 7 personas
• Recruitment and onboarding strategies that inspire each persona
• Engagement and retention strategies that will set the stage to reduce turnover and meet employees where they are based on their motivations.

After the workforce session, hear from Katie Dotto, PHA’s Government Relations Director, on PHA’s top legislative and regulatory priorities in 2023, including how you can get involved! 

Date: Friday, February 3
Time: 11:00 a.m. – 12:00 p.m.
Cost: Free for Members

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